The Purpose of Stunning Website for Your Business
- FIRST IMPRESSIONS COUNT
First impressions matters a lot, whether we like it or not, and especially regarding your business. The competition in the online marketplace is huge regardless of your niche, so why would you send a potential customer to your non-catchy website. First of all, a first impression is made within a few seconds of surfing your website so if it isn’t catchy and appealing to the eye of your ideal customer, they’ll likely close the webpage as fast as they can. This is why you need a visually killer website for your business, whether you are online or traditional based.
- TO BUILD TRUST AND RAPPORT WITH YOUR IDEAL CLIENT
For a prospect or website visitor to spend money with you, there should be a level of trust they have in you. Building that trust factor is in part through making a good first impression but also in part from being consistent. Being consistent in your branding, consistent with your copy and consistent with your content.
I’m sure you’ve searched Google for a specific business only to open up to a boring poorly looking website. In today’s digitally advanced world, if your website looks like it is clunky and hasn’t been updated for a very long time, can you really expect prospective customers to trust you?
- TO DOMINATE YOUR NICHE
Similar to building trust with your ideal customer, you also want to establish yourself as an authority within your chosen niche. There are a number of ways to reflect this on your site. Through consistent blog posts relating to your niche, with ‘As Seen On…’ logos or with links to podcasts or other publications you have been featured in. This is a great way of beating the competition by showing that you are well respected in the community and that you know your onions when it comes to your chosen niche.
- TO SHOW RATHER THAN TELL
They say a picture is worth a thousand words and your website is the perfect place to showcase your talent visually via images and video content. If you are a service based business like I am, a great way to do this is through having an updated portfolio so potential customers can see your work.
Another great thing about having an eye catchy website, is that you are confident to share it at networking events. Rather than just telling people about your business and what you do, you can show them your website and let it speak for itself.
- TO CONVERT LEADS INTO CLIENTS THROUGH PURPOSEFUL ACTION
Lastly, the main reason you need a catchy website for your business is to convert prospects through purposeful action. Imaging going to a website for a specific purpose, let’s assume you are searching for a plumber, and finding no calls to action, no buttons to call or book an appointment and no way to take action quickly to get to your end result of repairing your taps. Your website should not only be beautifully designed, but be purposeful in its design so that potential customers know where to go and exactly how to book your services/buy your products with ease.
Atrgro web developing company can design a stunning website that will attract your potential customers without breaking the bank.
Contact Artgro team today.
We look forward to working with you.