How Much Money Can You Make as a Social Media Influencer
Instagram has over 1 billion monthly active users. If you’re one of the social media platform’s active users, there’s a good chance you follow at least a few social media influencers.
Social media influencers have taken the world by storm. In 2019, 240 new platforms and influencer marketing-focused agencies appeared on the scene. Additionally, 75% of brands intend to dedicate part of their budget to influencer marketing in 2021.
If you enjoy spending time on social media and posting about your life, you may have a career as a social media influencer. However, before you get started, you need to be realistic about how much money you’re going to make. While there are influencers who make hundreds of thousands of dollars per post, most influencers don’t command anything close to this rate.
How much can you make as a social media influencer? Read on to find out.
How Much Money Can You Make as a Social Media Influencer?
Kylie Jenner is considered to be the highest-paid social media influencer today, as she commands $1 million per post. But, she’s able to command such high rates because she has a whopping 164 million Instagram followers.
In addition to follower count, how much you make as an influencer will depend on:
- Your engagement levels (i.e., how many comments/likes your posts get)
- How frequently you post/score brand deals
- What brands you work with (some industries command higher rates than others)
- How many revenue avenues you have going
Generally speaking, you can expect to make anywhere from $50 to $50,000 per sponsored post. Micro-influencers, or those with 50,000 to 100,000 followers, typically earn between $40,000 and $1000,000 per year if they work full-time.
Nano-influencers, or those with a few thousand followers or less, typically make between $30,000 and $60,000 per year.
How to Boost Your Income as a Social Media Influencer
To boost your income as a social media influencer, you need to diversify your income stream. In addition to sponsored posts, you can also make money through affiliate marketing.
This involves placing links in your content that connect to a brand’s product page. When someone buys a product from that page, you’ll receive a cut in the commission. You can place these links in posts, stories, and in your bio. You can also make money by selling your own products and services. For example, if you’re a fitness influencer, you can sell a downloadable workout program.
Additionally, you’ll need to boost your follower count if you want to become a Tiktok star or Instagram star. You can do this by creating targeted ads to reach more followers.
Are You Ready to Become a Social Media Influencer?
As you can see, there’s money to be made as a social media influencer. However, the job is not all glamor- you’ll need to work hard to find brand sponsorships and boost your follower count! However, there’s no better time to become a social media influencer than now, so it’s time to get started!
For more tips on improving your social media presence, check back in with our blog.