These Are the Common Types of Websites for Small Businesses
Statistics show that consumers spent more than $861 billion online in 2020.
Are you looking for new website options? What questions do you have about building a website? How can you design one of the best websites for your industry?
Think of your website as a first impression for your potential customers. If they can’t navigate it easily, they aren’t likely to stay on it very long.
Keep reading to learn more about the common types of websites for small businesses:
Types of Websites: E-Commerce
This type of website is one that you likely visit on a daily basis. E-commerce websites are designed to sell products to customers on an online platform. They can complement a brick-and-mortar location or stand alone as a direct-to-consumer business.
If you plan to sell products online, this is the type of website you will be looking to build. Specific assets of this will help you achieve the sale, such as being able to accept and process credit card payments.
This type of website is content-focused. The framework is built around the content that the website puts out. There is no need for flashy landing pages but rather an easy-to-read format for consumers to scroll or click through the contents of a blog post.
Organization is key with these websites, as it will become difficult to find specific blog posts if there aren’t any categories or ways to sort the content. Following these web design elements can help you get started in the right direction.
This type of website is very niche, focusing on the sharing of information to an audience. Depending on the industry that your business operates in, a news website could be the best way to communicate the information.
If you are trying to sell a product or service that has no relevance to current events, this won’t be a fit. Timely information is a primary focus of news websites, with short content being posted and updated as more information becomes available.
Small Business Website
A standard small business website will include a few pages in order to share information with new customers. There is typically a testimonial or review page, as well as a contact page that allows customers to reach out.
The rest of the information can differ, depending on the industry.
An example of this would be an HVAC business. They may have a page that lists their services and the cost of an estimate or repair. This small amount of information is typically enough to motivate a potential customer to take action by reaching out to learn more.
Start Your New Website Today
Now that you have learned more about the common types of websites for small businesses, you can begin the creation of your new website today. Focusing on the user experience and standing out from your competition can help drive your design to new levels. Check out our website for more helpful articles like this one.