Marketing Brochures: Are They Still Relevant?
While print marketing has certainly decreased in popularity in the digital age, print marketing is not completely dead. In fact, 59 percent of Americans say they enjoy getting mail from brands about new products. Additionally, direct mail offers a 29 percent return on investment.
So, what does this mean for marketing brochures? Are marketing brochures still relevant? Read on to find out!
Are Marketing Brochures Still Relevant?
Short answer: yes. Marketing brochures are still very much relevant in the digital age. While websites serve as convenient reference points, a printed brochure allows a client to review your product or service without any online distractions.
There is no website that provides the same experience that reading a colorful, engaging brochure does. Marketing brochures help foster brand recognition, and you can focus your brochures on a target market, particular service area, or even specific clientele.
Additionally, not all clients are technology-savvy. An older target market will appreciate the ease of brochures. Marketing brochures are also great for trade shows or conferences. If you can hand participants an actual marketing material instead of just telling them about your business, you’ll have a better chance of connecting with them later on.
Additionally, brochures are cost-effective, and they can help establish your brand’s style and identity.
Tips for Creating Marketing Brochures
Of course, marketing brochures are only effective if you create them the right way. Here are some tips for creating effective marketing brochures:
Define Your Audience
Defining your audience is the first thing you need to do in the brochure creation process. You need to figure out who will be buying your product, how old they are, where they live, and what their interests are.
Compiling this type of information will help you figure out the style and content you need to appeal to your audience most effectively. You can check out www.digiprint.ca to learn more about creating marketing brochures.
Create an Appealing Headline
Just like the first line of a blog post needs to be catchy, so too does the headline of a brochure. Brochures are meant to give people access to information quickly, so an attractive headline is vital.
The brochure’s headline should be short and catchy, and it should contain a key selling point that will entice people to keep reading.
Use Quality Images
The brochure’s images are just as important as the brochure’s words. Images help someone determine whether or not a brochure is worth looking through, which is why quality images are of the utmost importance.
The images should speak for your product and help you deliver your message effectively.
Incorporate a Call to Action
Brochures should inspire people to take the next step. An effective call to action inspires your readers to move forward with the buying process. Make the call to action something simple, such as “Call us today at this number!” or “Check out our website!”
Marketing Brochures: Time to Get Started
As you can see, brochures are still an effective marketing tool. Now, you need to get started on creating your marketing brochures. And, for more marketing tips, you can check back in with our blog.