Flexographic Boxes as An Alternative to Traditional Packaging
Custom printed boxes can be an effective and economical way to improve your business identity, draw attention, and help customers easily identify your products from those of your competitors. Consider the last thing you bought online. If it was a single product with a strong brand identity, you would not hesitate in displaying your order details on your business cards, packaging, website, etc. This same principle applies to any promotional or printed item you choose.
The success of custom printed boxes is in its eye-catching nature. As with any promotional material, you need to carefully select the best materials for the job. Take time to study the market trends before choosing your printing options. Remember that your target audience will appreciate the eye-catching design more than the cost savings.
Many small businesses and manufacturers benefit from printed boxes made from eco-friendly inks using recycled content. These boxes can be manufactured from corrugated cardboard or recycled foam, both of which are manufactured in a landfill. Cardboard boxes, while functional, are often less attractive as well as less appealing to potential customers. Recycled foam and corrugated cardboard are both viable choices for eye-catching custom printed packaging boxes.
Another option for custom printed packaging boxes is offset printing, which is basically transfer printing of an image via laser or inkjet. Unlike traditional litho printing, offset printing reduces production costs, since there are no additional equipment costs. Offset boxes, like custom cardboard boxes, are made by hand, so they are a one-of-a-kind product.
Most people are familiar with flexographic printing, the printing process for photo papers using a special cartridge. For items such as custom printed boxes, flexographic printing is a popular method of product packaging printing. In flexographic printing, paper is fed through a printing press head that melts and compresses the ink on demand. Once the ink is dried, it is loaded into the cartridges, which are similar to spray caps used for traditional printing.
The benefits of flexographic printing for product packaging include savings in terms of materials and time. Because it is done on demand, the manufacturer need not invest in expensive equipment to perform this process. Because it is done on demand, there is also little or no waste produced during the manufacturing process. Most importantly, because flexographic printing is done on demand, the cost of printed boxes using flexographic printing can be exceptionally low.