New ways to read News
News and the modes of communicating news have been prevalent in society since the 15th century. To this we can say that news is a pretty old concept. Over the years news and journalism has played a great role in shaping modern society. News has changed and the modes of communicating and acquiring news has changed over time, from public criers shouting in the middle of market streets and public places, handwritten pamphlets, newspapers, magazines, radio and television to the internet. Today the consumption of news has reached the farthest corners of the world, not limiting it to a certain geographic location or socio economic status.
With easy access to the internet through smartphones and smart devices. The audience for news broadcasters has diversified. News is consumed in every country, state, city, province and villages. India being a culturally diverse country, where the language changes every few kilometers it is essential for the broadcasters and suppliers to take a note of this in mind. News is now not restricted to a single or a country wide accepted language. With the consumer base diversifying with the increase in demand, it is essential to localize news in order for it to be readable for one and all in any language.
Today as per the constitution of India there are around 22 official languages spoken in the country. With 6 languages spoken in the South of India itself. Major languages being Tamil, Telugu, Tulu, Malayalam, Kannada and English. News articles are tailored to the requirements of the reader in local languages with Tamil & Telugu news papers as one of the most widely recognized primary sources of daily news. Today news is not limited to a sheet of printed paper, it has become digitized. Digitalization has been a revolutionary step forward for humans. Digitalization has transformed media into a whole new vertical.
Everyday we go through millions of articles, consuming media at a pace our forefathers would’ve never imagined. With the introduction of Television the news industry got transformed completel, it became more visual. It wasn’t a voice coming from within a radio anymore, it was an actual person at the news station or at the site of the incident reporting live through a digital medium. Even here localizing the content that was aired was very necessary. Today in south India you will find news being consumed from Tamil, Malayalam and even Telugu news channels that provide news in the local language.
The internet brought on a different revolution all together. With smartphones and tablets & other smart devices the way we consume news has been revolutionized. News is no longer restricted to a certain form. One can stream live news in their local language from anywhere in the world as long as they have an internet connection. One can stream Tamil, Tulu, Malayalam & Telugu news live from anywhere, read short news and watch video snippets anytime. News has now become even more accessible and keeping updated on what is happening around you even easier.
Who knows what’s in store for the next revolution in the way we consume news. Until then, keep reading! Stay Updated!